How It All Began
Well I can’t exactly talk about the importance of showing the person behind the brand and then not tell you anything about me can I?
Hello, I’m Alana, founder of Your Content Curator.
I’m from a market town, ‘North of the wall’, with cobbled streets & a community where everyone knows each other. Going full steam ahead into the world of work at 17, I’ve moved around the U.K carving out a creative career with the leading retailers on the high street. My commute has often been from city to city, country to country, coaching teams & dressing windows worldwide.
Since settling in London and meeting my husband I discovered a love for sport & fitness. Through passion, determination, four broken fingers and a black eye, I worked my way up to represent GB against Australia & Ireland at Tag Rugby. It was then I realised what a positive impact a healthy lifestyle and a work-life balance can truly have.
From styling mannequins to designing them, and then building a brand from the ground up. I found a real sense of purpose and focus when I began working remotely from my own space at home in South London. Thriving in my own environment my copywriting and creative marketing began to shine and was pivotal to what was to come.
The Present
A creative at heart, with a passion for visual storytelling. I’m rather partial to a colour palette and have been known to go a bit mad over a mood board, but don’t let that put you off. Balance is king, in work and life, and do I love a good layout.
Storytelling & product selling. Across different brands, customer profiles and industries. A window stylist for the majority of my career using colour, texture and layout to visually communicate a brands identity. Telling customers about the brand, creating a narrative behind the trends, and presenting products at their very best at the right time.
As a Creative Brand Manager, I was building a brand from the ground up and creating an entire community from scratch across social platforms. Product presentation and visual storytelling took on a whole new level.
Social media became such an important part of my role during the pandemic. That’s when I realised that there must be so many businesses out there that had been thrust into the digital world practically overnight. Many of them with very little previous experience or support.
The future as Your Content Curator
About Your Content Curator
Introducing Your Content Curator. A social media support for small businesses like you. Independents that just don’t have the time to spend marketing themselves online. Maybe selling yourself just isn’t your thing? Perhaps you’re not quite sure what to post and find social media a bit overwhelming? Maybe the pandemic prompted you follow your dream, opening your own business, being your own boss, but you need help getting your products & services seen? That’s where I come in.